Enter your situation below and see exactly how many new visitors digital advertising can bring — and what that's worth to your church over the next 12 months.
Campaign Settings
This is your Facebook/Instagram ad spend. Does not include ChurchReach service fee.
Campaign Type
Location Type
Weekly Service Times
Your Church
How many new faces do you see each month without paid ads?
What % of first-time visitors eventually become regular attendees?
Used to calculate ROI. Industry average is $200–$350.
Monthly Estimates
Est. Leads / Month
90.9
form submissions
Cost Per Lead
$11
52% show-up rate
Visitors / Month
47.3
who actually attend
Cost Per Visitor
$21
ad spend per door
New Regulars / Mo.
11.8
at 25% retention
Total w/ Organic
51.3
vs. current organic
12-Month Projection
Annual Ad Cost
$12,000
your total investment
New Regulars (Yr 1)
142
retained members
Annual Giving Value
$425,455
from new members
Est. ROI
+3445%
Break-even: month 1
Attendance Impact
Month-by-Month Breakdown
Cumulative giving vs. cumulative ad spend — when do you break even?
| Mo. | New Leads | Visitors | New Regulars | Cum. Members | Cum. Ad Cost | Cum. Giving | Net |
|---|---|---|---|---|---|---|---|
| Jan✓ Break-even | 90.9 | 47.3 | 11.8 | 11.8 | $1,000 | $2,955 | +$1,955 |
| Feb | 90.9 | 47.3 | 11.8 | 23.6 | $2,000 | $8,864 | +$6,864 |
| Mar | 90.9 | 47.3 | 11.8 | 35.5 | $3,000 | $17,727 | +$14,727 |
| Apr | 90.9 | 47.3 | 11.8 | 47.3 | $4,000 | $29,545 | +$25,545 |
| May | 90.9 | 47.3 | 11.8 | 59.1 | $5,000 | $44,318 | +$39,318 |
| Jun | 90.9 | 47.3 | 11.8 | 70.9 | $6,000 | $62,045 | +$56,045 |
| Jul | 90.9 | 47.3 | 11.8 | 82.7 | $7,000 | $82,727 | +$75,727 |
| Aug | 90.9 | 47.3 | 11.8 | 94.5 | $8,000 | $106,364 | +$98,364 |
| Sep | 90.9 | 47.3 | 11.8 | 106.4 | $9,000 | $132,955 | +$123,955 |
| Oct | 90.9 | 47.3 | 11.8 | 118.2 | $10,000 | $162,500 | +$152,500 |
| Nov | 90.9 | 47.3 | 11.8 | 130.0 | $11,000 | $195,000 | +$184,000 |
| Dec | 90.9 | 47.3 | 11.8 | 141.8 | $12,000 | $230,455 | +$218,455 |
Note: Note: These estimates are based on industry averages for church digital advertising. Actual results vary based on your church's location, ad creative quality, follow-up speed, and community factors. The giving figures assume retained members give consistently — results compound over time.
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